Top 7 Law Firm Marketing Strategies

Posted in Marketing Strategies

Having been working with top law firms and talked to potential clients in that field, I’m always amazed how some lawyers have no clue about successful marketing strategies. For the most part, they focus on trying to get referrals from other lawyers, following up by sending pens and other custom goodies and hoping leads will start falling from the sky. Another practice is to rent mailing lists and send letters to prospects which is very expensive, time consuming and quite intrusive. You will also notice most law firms have websites which usually prominently feature big pictures of their team which has zero marketing and SEO appeal.

Just like most other B2C industries, a solid law firm marketing strategy should include:

1. An informative website designed to help customers rather than to talk about how wonderful your lawyers.
2. An effective SEO strategy that will attract qualified organic traffic and leads to your site for free.
3. PPC advertising with Adwords, Facebook to target and attract qualified leads instantly.
4. Acute social marketing tactics using the likes of Facebook, Twitter to get social media traffic and SEO boost.
5. Video marketing to get video traffic and extra search engine rankings.
6. Email marketing, getting leads to join your least to turn them into clients.
7. Blogging: to keep your content fresh, increase your online presence and attract qualified leads.

Last but not least, I’ve noticed that quite a few attorneys believe all of this can be done magically and instantly with the push of a button. I just wanted to emphasize that implementing a successful law firm marketing strategy requires serious, constituent work as this is a particularly competitive field.

Please note this service is currently available for Los Angeles, Long Beach, Bixby Knolls, Pasadena, Orange County and Southern California law firms.